"The way you live in a home and the way you sell a home are two different things."

–Barb Schwarz, founder of real estate staging

Real estate staging is the art of featuring the most beautiful features your home has to offer potential buyers and visually making it possible for them to picture themselves living in the home.  Often one of the most difficult aspects of selling a home is establishing a sales price. Pricing can be very emotional, as most sellers want the price to reflect personal memories and values, but unfortunately memories are not qualifying features of the home.  Your primary goal is to appeal to the buyer’s emotions, which can easily be accomplished through real estate staging.  When you consider the 5-10% cost of your first price reduction, homeowners can easily understand the value of home staging and its relevance in selling the home 50% times faster and enabling 6-10% higher returns on your investment.